Following the September event, Apple announced a partnership with Lumihealth in Singapore.
Created in collaboration with a team of physicians and public health experts, LumiHealth uses technology and behavioral insights to encourage Singaporeans to keep healthy and complete wellness challenges through their Apple Watch and iPhone.
Now An Apple-produced ad spot has been released for LumiHealth
Published to YouTube, the video shows a man riding a bus and looking at the LumiHealth app on his iPhone. As he goes through his journey to work, he sees people performing various exercises, including cycling and working out in a park, before deciding to start using the app as he chooses to take the stairs instead of an elevator.
Other cutaways in the ad show people generating “Lumipoints” in other ways, including choosing healthier food, as well as meditating at a desk in an office.
Basically it’s an incentive-driven wellness program where participants earn LumiPoints by completing activity challenges, wellness challenges, and other tailored challenges to help Lu advance on his journey.
It works with iPhone and Apple Watch and is free for Singapore residents, who have a SingPass account and are at least 17 years or older. The program currently runs for the next two-years.
Participants are able to earn rewards worth up to S$380 ($284) as an incentive to keep up with the program, with vouchers offered for a variety of merchants as users progress through the challenges.
Apple announced this partnership program in September 2020.
The new ads, created to encourage the public to adopt Lumipoints, feature those special Apple’ish design elements that we see in Apple videos, campaigns, and commercials.
This public awareness campaign appears to be a super cool wellness initiative Apple is trying out.
It won’t surprise us if Apple decides to roll out some of these cool features with Fitness+ moving forward.
